News
28
Aug
2024
PPSi® New Brand Upgrade: A joyful and relaxing attitude to life
Editor:Login      PV:113

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PPSi® is a brand of elastomer materials under Javachem, which is known for its youthful and creative image. This year, we partnered with Wuwei to design a completely new brand for PPSi®.


 PPSi®

 Brand introduction


PPSi® Super elastomer is a new type of material perfectly combining polysiloxane with polyolefins. Characterized by silky touch, safe and eco-friendly, stain and abrasion resistance, it is widely used in outdoor activities, consumer electronics, home appliances, cosmetics and personal care, and food contact applications. It has also gained interest by many end-brand clients and industrial designers.


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PPSi®

 Visual identification


   /Brand logo design/


The PPSi® brand logo is simple and intuitive, derived directly from the English name of brand. The whole logo features smooth and rounded lines, designing to bring the most comfortable lifestyle to users with a human-centered concept. 


The smiley face symbol in the logo conveys a concept of bringing joy to technological living. PPSi® is not just about changing life but about creating a new way to enjoy a joyful life. The tail of the i curves to the left, not only representing a smile but also corresponding the first letter j of Javachem, emphasizing the inheritance of Javachem’s concept by the PPSi® brand.


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PPSi® Logo

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PPSi® Logo: black draft vs reverse draft



    / Brand color /


PPSi®brand primary color


For the color scheme, the logo is two-tone embellishment selecting deep robust green and vibrant fresh green as the primary colors. Robust green symbolizes vigorous growth while fresh green represents the sprouting of new buds. The PPSi® brand not only focuses on the efficiency of mature technology but also keeps a constant curiosity for new fields, just like a new sprout, upwarding with vigor and vitality. Meanwhile the colors also represent a tree and its seedling, where the big tree shelters the little seedling, and the little seedling carry forward the spirit of the big tree. Similarly, PPSi® and Javachem complete each other.


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PPSi®brand sub color


Ocean blue and earth red are selected as sub colors matching with natural basic color of the PPSi® brand. Earth red symbolizes the red earth as well as humans, akin to how Nuwa shaped humans from clay. Ocean blue represents water, which is essential for life.


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Additionally, this color scheme aligns with slogan of Javachem: Green solutions, Green future. It reflects the vibrant vitality of brand and conveys the idea of future green lifestyle.


/ Brand super symbol /


The super symbol is an extended application of the brand logo. We extracted the smiley face element from the logo to consider as the super symbol, conveying the idea that PPSi® materials infuse joy into technological living. PPSi® is not just about changing life but about creating new ways to enjoy a joyful life. At the same time, the smiley face symbol enriches the visual effect of the brand logo and helps unify its visual image in practical applications.


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PPSi®Brand super symbol


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PPSi®Super symbol application










END


In the future, Javachem PPSi® brand will collaborate with Wuwei to jointly exhibit and launch new products, exploring more application markets. Our story is to be continued!




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(C) 2015 Zhejiang Java Specialty Chemicals Co., Ltd. All rights reserved. Javachem trademark, 佳华精化®, Javachem® and related TM or ® are all registered trademarks of Javachem or its affiliates.
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