WHERE THE HEART WANTS.THE BODY WILL GO：PPSi^® auto interiors aesthetics

International CMF Design Award Winner

Recently, the "WHERE THE HEART WANTS.THE BODY WILL GO: PPSi^® Auto Interiors Aesthetics" work by Javachem and WUWEI DESIGN IDEAS, through in-depth deconstruction and innovative integration of colors, materials, and craftsmanship, has won the 2025 International CMF Design Award Gold Prize.

Javachem uses green materials as the carrier and CMF design as the language to achieve the aesthetic translation of the concept of "Green Solutions, Green Future". With the innovative PPSi^® materials, it empowers automotive interiors, integrating family-oriented, personalized, multi-sensory experiences with sustainable concepts, and envisioning a driving journey where one can freely embark on a journey to embrace beauty and distant places.

01

PHENOMENAL SENSES

"PHENOMENAL SENSES" is composed of two dominant colors - pink and blue. It features a textured pattern resembling lava flow, with a fluid-like texture that flows smoothly. It is calm and neutral, making one feel soft and pure. The best light and gentle touch experience, combined with the customized car atmosphere scent, allows for exchanging opinions through the senses of smell, vision and touch. The car interior will initiate a multi-sensory dialogue with the occupants.

02

BACK TO THE FUTURE

In "BACK TO THE FUTURE", we used blue and purple swirl patterns to create this retro and psychedelic look, integrating the 20th-century personality synthesizer aesthetics into the design language. The eye-catching color combination and futuristic embossed texture enhance its technological and retro elements, making the expression of art and personality even more vibrant and colorful with the assistance of technology. Matching the intelligent driving experience will become the dominant style of automotive interior aesthetics.

03

WAVES AND MOUNTAINS

"WAVES AND MOUNTAINS" is based on the aesthetics of Eastern landscapes. It uses ink color as the base and employs simple low-saturation light and dark tones to create the overall atmosphere. Different shades of green, ingenious ink flow patterns decorations, and natural-themed patterns fully demonstrate the texture of organic and nature. Subtly, it embeds the core of sustainable development in people's minds. The green and environmentally friendly interior elements further contribute to the creation of the sustainable concept by the new energy vehicle brand.

04

LIVING ON THE ROAD

Using the colors of the sun and the beach, we tell the story of how we merge the brilliant outdoor scenes with the warm domestic scenes.

The "LIVING ON THE ROAD" series draws inspiration from the antique furniture finish, featuring warm colors. It employs a similar flow pattern to wood grain, highlighting the warm and durable texture as well as the feeling of the outdoors. The furniture's warm and familiar feel is integrated into the innovative super elastic material. On the way to various outdoor activities, the boundaries of the car interior expand accordingly.

We have successfully achieved innovative applications of elastomer materials in terms of patterns and textures, presenting a unique artistic aesthetic and setting a new trend for automotive interior design.